Movies Corner
website design
Embedded Files
OVERVIEW
Movies Corner is movie theater app. It helps user to book seat for their favorite movies in the theater across country.
MY ROLE
Independent UX Designer
RESPONSIBILITIES
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
PROJECT DURATION
8 Weeks
TOOLS USED
Figma & Microsoft Office Suite
PROJECT OVERVIEW
THE CHALLENGES
Available Movie theatre ticket booking websites have cluttered designs, inefficient systems for browsing through products, and confusing booking processes.
THE GOAL
Design a Movies Corner website to be user
friendly by providing clear navigation and
offering a fast checkout process.
UNDERSTANDING THE USER
UNDERSTANDING THE USER
USER RESEARCH: SUMMARY
I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that many target users treat online seat booking of Movie theatre as a fun and relaxing activity when they need a break from work. However, many movie ticket booking websites are overwhelming and confusing to navigate, which frustrated many target users. This caused a normally enjoyable experience to become challenging for them, defeating the purpose of relaxation.
PERSONA
Based on the information gotten from the foundational research, I created a persona whose demographics, motivations, goals and frustrations represent the needs of the users.
USER JOURNEY MAP
Mapping Sumi’s user journey revealed areas where we can make improvements in his journey for a better user experience.
STARTING THE DESIGN
STARTING THE DESIGN
SITEMAP
My goal here was to make strategic information architecture decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
PAPER WIREFRAMES
Next, I sketched out paper wireframes for each screen in the website. The home screen paper wireframe variations to the right focus on optimizing the browsing experience for users.
DIGITAL WIREFRAMES
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
LOW-FIDELITY PROTOTYPE
Using the completed set of digital wireframes, I created a low fidelity prototype. The primary user flow I connected was Booking movie tickets successfully, so the prototype could be used in a usability study.
REFINING THE DESIGN
REFINING THE DESIGN
USABILITY STUDY: FINDINGS
To get an early insight into the app’s usability before the introduction of visual elements, I recruited 5 participants to test the low-fidelity prototype.
By watching the participants interact with the app and hearing their thoughts, I was able to identify problem areas in the app’s design
MOCKUP AFTER USABILITY STUDY
MOCKUP AFTER USABILITY STUDY
Based on the insights from the usability study, I made changes to improve the website
FINAL MOCKUP
FINAL MOCKUP
HIGH-FIDELITY PROTOTYPE
HIGH-FIDELITY PROTOTYPE
My hi-fidelity prototype followed the same user flow as the low-fidelity prototype, and included the design changes made after the usability study.
GOING FORWARD
GOING FORWARD
TAKEAWAYS
Impact: Our target users shared that the design was intuitive to navigate through, more engaging with the images, and demonstrated a clear visual hierarchy.
What I learned: I learned that even a small design change can have a huge impact on the user experience. The most important takeaway for me is to always focus on the real needs of the user when coming up with design ideas and solutions.
NEXT STEPS
Thank you for reaching the end of this case study🤗.
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